By Jennifer L. Evans, JL Evans Communications I recently had the pleasure of participating in the annual PRConsultants Group Conference, along with 34 of my PRCG colleagues from around the nation. Our conference theme this year was Making Connections, and boy did we! During our conference, held at the historic Drake Hotel in San Francisco,…
By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens. Was that a good idea…a brilliant idea…an embarrassing idea (who came up with that one?)…The marketing wheels turn, and I realize it’s not safe to presume that every marketing professional thinks about strategy and how…
Creative pitching and story placement on Educational Television gives already credible client even greater media reach.
Crispy, original or grilled… KFC’s launch of its grilled chicken delights, dismays marketing experts.
The grapevine is a fast moving channel and a force to be reckoned with, whether at a university, among friends, or in the workplace. The reality is that it can be a damaging influence and it can be a helpful resource.
I was recently pondering ways that PR companies can touch their clients and offer reassurance during these choppy economic times. My friend and business colleague, Jon Praet from WritingHelp.com, suggested that this is the perfect economic climate (i.e., stormy and unpredictable) for newsletters. They offer a connection to the past and remind your clients that…