By Jennifer L. Evans, JL Evans Communications I recently had the pleasure of participating in the annual PRConsultants Group Conference, along with 34 of my PRCG colleagues from around the nation. Our conference theme this year was Making Connections, and boy did we! During our conference, held at the historic Drake Hotel in San Francisco,…
By Melanie McCraney McCraney Communications SEO: It’s one of those “techie” terms that is annoyingly overused by some who want to keep the web mysterious. Is every CEO tuned in to SEO? Well, no, but your CEO should know about SEO, and that’s where the fundamentals of SEO come in. SEO means “search engine optimization.”…
By Bob Schiers, President and Founder of RAS Associates Public Relations, LLC It was no secret that Apple co-founder Steve Jobs was seriously ill. Reports of his ongoing battle with pancreatic cancer were part of the news for several years. His day-to-day condition was shrouded in near secrecy. Most news reports amounted to nothing more…
By Brendy Barr, President, Brendy Barr Communications, LLC Beware of the Tweet that could result in legal repercussions! Many professional communicators are launching into social media marketing campaigns and not considering the legal mistakes they may be making. This oversight could result in fines and/or a disruption in the client’s business. So before you post…
By Brendy Barr, Brendy Barr Communications It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right. Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page. If you want to optimize…
By Margaret Nathan Strategic Communication, Inc. According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra. And I have to admit probably nothing is truer. It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history. But there is something…
As a light football fan, I’m one of those PR/marketing folks who watches the big game for the ads. It started during my first job after college at DDB Needham Advertising. As a newbie in the ad scene, I’d “yes ma’am” and “no sir” all day to the many levels of management above me as…
I had a recent encounter that affirmed what I already knew: While social media is not a replacement for other forms of engagement, it can be an excellent door-opener for relationship building. I was tweeting @jlevans about a social outing, and I referenced a possible adventure in Houston’s incredible Museum District. I received a response…
By Nancy Tamosaitis-Thompson, Vorticom, Inc. As Published in BrandWeek Has your email or Twitter account been hijacked? Today I received an email on my business email account from my long term AOL address that invited me to “solve my erectile dysfunction problem now!” A second email advised me to click on a link to purchase…
By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated micro updating (known in…