By Margaret Nathan Strategic Communication, Inc. According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra. And I have to admit probably nothing is truer. It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history. But there is something…
As a light football fan, I’m one of those PR/marketing folks who watches the big game for the ads. It started during my first job after college at DDB Needham Advertising. As a newbie in the ad scene, I’d “yes ma’am” and “no sir” all day to the many levels of management above me as…
I had a recent encounter that affirmed what I already knew: While social media is not a replacement for other forms of engagement, it can be an excellent door-opener for relationship building. I was tweeting @jlevans about a social outing, and I referenced a possible adventure in Houston’s incredible Museum District. I received a response…
By Nancy Tamosaitis-Thompson, Vorticom, Inc. As Published in BrandWeek Has your email or Twitter account been hijacked? Today I received an email on my business email account from my long term AOL address that invited me to “solve my erectile dysfunction problem now!” A second email advised me to click on a link to purchase…
By Amy Kossoff Smith, Write Ideas, Inc. Full disclosure here – I’m a journalism grad and proud of it, so I’m hardly proud that the headline of this blog post starts with an “ing” word. That was a cardinal sin in journalism school. But realizing that they taught us writing, broadcast, and editing on manual…
As they say, you can put lipstick on a pig, but it’s still unhealthy, delicious bacon.
By Amy Kossoff Smith, Write Ideas, Inc. I recently attended a WOMMA webinar on the science behind “influencers.” The title alone is very telling, as it referred to influencers in your campaign as “the holy grail of marketing.” Need I say more? The webinar, while very technical, and honestly, lost me at times, did bring…
By Caroline Witherspoon, Becker Communications, Inc. In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years. Our Hawaii-based agency, Becker Communications, Inc., was tasked with developing and implementing a…
By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated micro updating (known in…