By Alex Greenwood * AlexGPR * Kansas City, MO The folks at Men with Pens say that you should ditch your regular blogging schedule. Hmm…contrarian they may be…but does it make sense? Here’s an excerpt: Here’s what the rules told us to do: Blog according to a schedule, and you’d be conveying that your blog…
By Jennifer L. Evans, JL Evans Communications I recently had the pleasure of participating in the annual PRConsultants Group Conference, along with 34 of my PRCG colleagues from around the nation. Our conference theme this year was Making Connections, and boy did we! During our conference, held at the historic Drake Hotel in San Francisco,…
By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens. Was that a good idea…a brilliant idea…an embarrassing idea (who came up with that one?)…The marketing wheels turn, and I realize it’s not safe to presume that every marketing professional thinks about strategy and how…
By Melanie McCraney McCraney Communications SEO: It’s one of those “techie” terms that is annoyingly overused by some who want to keep the web mysterious. Is every CEO tuned in to SEO? Well, no, but your CEO should know about SEO, and that’s where the fundamentals of SEO come in. SEO means “search engine optimization.”…
By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily…
By Brendy Barr, President, Brendy Barr Communications, LLC Beware of the Tweet that could result in legal repercussions! Many professional communicators are launching into social media marketing campaigns and not considering the legal mistakes they may be making. This oversight could result in fines and/or a disruption in the client’s business. So before you post…
By Lisa Rhodes, Rhodes Morell Communications, CT Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world. Their proliferation – on the national level as well as on the micro level…
By Claude M. Gruener There are many pitfalls to avoid when promoting a service, idea or product to the media. Don’t lie. It might have worked at times before the internet and its vast immediate resources appeared, but today telling a lie is almost a sure guarantee of failure. If you don’t tell the truth,…
By Brendy Barr, Brendy Barr Communications It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right. Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page. If you want to optimize…
By Brian Chandler, APR, President, Commonwealth Public Relations Is Traditional Media Dead? It’s a question that many PR people are asking these days, so here are some insights into what I have personally experienced during my day-to-day practice in public relations. My short answer to the question is “no,” at least for now, and here’s…