By Brendy Barr, Brendy Barr Communications It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right. Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page. If you want to optimize…
By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on an issue. As PR…
By Brian Chandler, APR, President, Commonwealth Public Relations Is Traditional Media Dead? It’s a question that many PR people are asking these days, so here are some insights into what I have personally experienced during my day-to-day practice in public relations. My short answer to the question is “no,” at least for now, and here’s…
By Margaret Nathan Strategic Communication, Inc. According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra. And I have to admit probably nothing is truer. It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history. But there is something…
By Barb Harris, teamworks Finding ourselves with a bit of free time this winter, teamworks got an early start on our spring cleaning…by going through files, cleaning up hard drives and then, tackling the corporate identity overhaul we’d been discussing for some time. Now, spring has sprung, and our new identity has us re-energized and…
By Ann Bouchard, President, Bouchard Communications Group/Matrix Manager There is no question that marketing, advertising and public relations are all disciplines that help businesses grow. Yet so much has changed in the past decade, that communications professionals (who now have more options and strategic directions to choose from than ever before), are feeling overwhelmed and…
By Susan Hart, Hart PR When Congresswoman Gabrielle Giffords woke up on a Saturday morning in January, I’m confident it didn’t occur to her, her staff, area law enforcement and local media that she and others would be fighting for their lives in a matter of hours, with some losing that battle. The tragic event…
By Toni Antonetti, PR Chicago Reprinted with permission from PR Chicago Blog, Click here for this post and related articles. Great post the other day from PR pro Gini Dietrich on her blog, Spin Sucks, about some serious perception issues between PR agencies and clients. She references a recent rant in the NYT blog from…
By Dawn Stranne PRConsultants Group, San Francisco Bay Area Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too! Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event…
As a light football fan, I’m one of those PR/marketing folks who watches the big game for the ads. It started during my first job after college at DDB Needham Advertising. As a newbie in the ad scene, I’d “yes ma’am” and “no sir” all day to the many levels of management above me as…