By Amy Kossoff Smith, Write Ideas, Inc. I flew Virgin America to California this past weekend, and couldn’t wait to get back to my desk to write about the unique marketing muscle behind this flying experience. It’s hard not to look at my own customer service experiences through a marketing/PR lens, and this was no…
By Amy Kossoff Smith, President, Write Ideas, Inc. Despite – or because of – this recession, there’s still clearly a hearty appetite for designer duds at discount prices. Target‘s recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts. Even though their website crashed from…
By Lisa Rhodes, Rhodes Morell Communications, CT Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world. Their proliferation – on the national level as well as on the micro level…
By Claude M. Gruener There are many pitfalls to avoid when promoting a service, idea or product to the media. Don’t lie. It might have worked at times before the internet and its vast immediate resources appeared, but today telling a lie is almost a sure guarantee of failure. If you don’t tell the truth,…