By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens. Was that a good idea…a brilliant idea…an embarrassing idea (who came up with that one?)…The marketing wheels turn, and I realize it’s not safe to presume that every marketing professional thinks about strategy and how…
By Amy Kossoff Smith, Write Ideas, Inc. I flew Virgin America to California this past weekend, and couldn’t wait to get back to my desk to write about the unique marketing muscle behind this flying experience. It’s hard not to look at my own customer service experiences through a marketing/PR lens, and this was no…
By Amy Kossoff Smith, President, Write Ideas, Inc. Despite – or because of – this recession, there’s still clearly a hearty appetite for designer duds at discount prices. Target‘s recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts. Even though their website crashed from…
By Lisa Rhodes, Rhodes Morell Communications, CT Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world. Their proliferation – on the national level as well as on the micro level…
By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on an issue. As PR…
As a light football fan, I’m one of those PR/marketing folks who watches the big game for the ads. It started during my first job after college at DDB Needham Advertising. As a newbie in the ad scene, I’d “yes ma’am” and “no sir” all day to the many levels of management above me as…
By Julie Dennehy, APR, Dennehy Public Relations Pardon me, but I have a prediction: in five years, we’ll be saying 2010 was the darkest before the dawn. As the dark days of winter close in and winter solstice is upon us, it’s good to remember that dark days have passed us by. This is a…
Saw this “top 11″ list and had to pass it along – with full credit to the author, Tom Nixon. Enjoy, and Happy Halloween! Stacia Kirby 11 scary confessions about life as a PR pro In honor of Halloween, here’s what frightens me about my public relations and marketing career 1….
By Gary Young, Gary Young Ink Hollywood film star Tony Curtis passed away recently after a long and illustrious career. With a filmography that included such great movies as Some Like It Hot and The Defiant Ones, his work in Sweet Smell of Success has always been top of mind for me. In that film,…