By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens. Was that a good idea…a brilliant idea…an embarrassing idea (who came up with that one?)…The marketing wheels turn, and I realize it’s not safe to presume that every marketing professional thinks about strategy and how…
By Melanie McCraney McCraney Communications SEO: It’s one of those “techie” terms that is annoyingly overused by some who want to keep the web mysterious. Is every CEO tuned in to SEO? Well, no, but your CEO should know about SEO, and that’s where the fundamentals of SEO come in. SEO means “search engine optimization.”…
By Amy Kossoff Smith, Write Ideas, Inc. I flew Virgin America to California this past weekend, and couldn’t wait to get back to my desk to write about the unique marketing muscle behind this flying experience. It’s hard not to look at my own customer service experiences through a marketing/PR lens, and this was no…
By Bob Schiers, President and Founder of RAS Associates Public Relations, LLC It was no secret that Apple co-founder Steve Jobs was seriously ill. Reports of his ongoing battle with pancreatic cancer were part of the news for several years. His day-to-day condition was shrouded in near secrecy. Most news reports amounted to nothing more…
By Amy Kossoff Smith, President, Write Ideas, Inc. Despite – or because of – this recession, there’s still clearly a hearty appetite for designer duds at discount prices. Target‘s recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts. Even though their website crashed from…
By Lisa Rhodes, Rhodes Morell Communications, CT Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world. Their proliferation – on the national level as well as on the micro level…
By Claude M. Gruener There are many pitfalls to avoid when promoting a service, idea or product to the media. Don’t lie. It might have worked at times before the internet and its vast immediate resources appeared, but today telling a lie is almost a sure guarantee of failure. If you don’t tell the truth,…
By Brendy Barr, Brendy Barr Communications It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right. Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page. If you want to optimize…
By Margaret Nathan Strategic Communication, Inc. According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra. And I have to admit probably nothing is truer. It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history. But there is something…