Category Archives: Journalism

Oh, That I Had the Influence I’m Accused of Having!

By Deb Trivitt, TrivittPR Oh, that PR professionals had as much influence over journalists as they say we have!  Keith Trivitt (no relation) debunks the myth that is evidently circulating among the journalists. I don’t hear it from PR professionals! There are several reasons we ask questions of journalists when they ask to interview clients…

“Checkbook Journalism” From a PR Pro’s Perspective

By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily…

When Traditional Media Won’t Cover Your Stories

By Brian Chandler, APR, President, Commonwealth Public Relations Is Traditional Media Dead? It’s a question that many PR people are asking these days, so here are some insights into what I have personally experienced during my day-to-day practice in public relations. My short answer to the question is “no,” at least for now, and here’s…

Cliches and Synonyms

By Deb Trivitt, Trivitt Public Relations Recent lists of clichés we can do without and words that are over-used got me to reminiscing about my first semester of high school journalism. Our teacher, Gunnar Horn, was considered the “dean” of high school journalism teachers and newspaper advisors.  He, yes, literally, wrote the book.  One of…