By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily…
This blog post originated on PRSAY, a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors…
By Marisa Vallbona, APR, Fellow PRSA Ethics Officer, PRSA San Diego I’ve served as Ethics Officer of the Public Relations Society of America (PRSA) San Diego Chapter for the past five years. During that time, I’ve received numerous phone calls, e-mails and heard countless complaints from colleagues “ratting” out other colleagues about unethical behavior. They…