Category Archives: Community Relations

Running Your Own Halloween Haunted Attraction? You Need PR and Social Media.

  By Alex Greenwood Every September, the fever grips me. I gleefully examine the latest arrivals of spooky stuff at the store. I check my podcast stream for new episodes of The Halloween Haunt podcast (rest in peace, Hauntcast) and start doodling ways to make my little green corner house the spookiest on the block. I actually look for…

Making a Difference with Media Relations

By Hope Brown, APR Principal, PublicCity PR   If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume.   That said, even a “grown-up PR…

Super lessons from the Super Bowl

by Kristin Helvey, APR, president/owner, Helvey Communications This year, my husband and I took our first Super Bowl trip. The football hype began upon landing. Airport workers wore jerseys, balloons lined hallways and murals covered the baggage claim. This was, of course, just the tip of the iceberg. For four days, we were enveloped by…

PRCG Conference Roundup 2015: Dallas, Texas

By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not…

Landing National Media Without Being the Center of Attention

By Solveig Raftery, The Firm Public Relations and Marketing When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick. The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of…

PRConsultants Group Made Some Magic in Orlando

By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service,…

Even When It’s Global, It’s Local

PR for Non-Profits Aiding in Relief Efforts Halfway Around the World by Barb Harris and Sharon Kreher, teamworks communication management Typhoon Haiyan (known in the Philippines as Yolanda), slammed through several Filipino islands recently, leaving behind it mass destruction, death, and people without food, shelter and water. Government agencies and nonprofit organizations all over the…

Toot Your Horn – Companies Should Promote their Cause Marketing

By Barb Harris & Sharon Kreher, teamworks communication management Corporate social responsibility isn’t a new concept. Many companies participate in charitable giving; some even do “cause marketing.” But do most do enough to let their customers know about their giving? Do they give their customers opportunities to join in supporting the chosen cause? Does their charitable giving…

It’s Not the Mistake, but the Cover-Up that Counts

I love teachers.  Anyone who follows me on Facebook knows my daughter teaches music.  She, and most of her colleagues do a great job. But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald.  So, I’m taking this opportunity to remind my clients,…

Here’s a Souper Way American Idol Could Make a Difference in the Community

By Kay F. Floyd, APR, Kay F. Floyd & Associates I just tuned into American Idol since the auditions were held in my own San Antonio. Some of the singers were impressive while others, well, what can I say?  Here’s a “Best of San Antonio & Long Beach” snapshot: From the days dating back to…