By Sharon Kreher, teamworks communication management I admit it. I don’t particularly enjoy confrontations, whether it’s in my personal or business relationships. As a result, my business partner and I have worked over the years to find ways to make budget, work scope, and expectation kinds of conversations direct and upfront at the start of…
By Dawn Stranne PRConsultants Group, San Francisco Bay Area Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too! Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event…
By Caroline Witherspoon, Becker Communications, Inc. In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years. Our Hawaii-based agency, Becker Communications, Inc., was tasked with developing and implementing a…
By Kelly J. Davis, APR Davis Public Relations and Marketing In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we find our greatest…
By Kay F. Floyd, APR The American Idol judges repeatedly tell their young contestants, “Take the song and make it your own.” That good advice can be applied to community service projects and fund raising events. Megan Cullip of San Antonio delivered breakfast tacos to the homeless on Christmas Eve in 2008, and said to…