Category Archives: Client News

Landing National Media Without Being the Center of Attention

By Solveig Raftery, The Firm Public Relations and Marketing When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick. The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of…

Be the “un”

By Kim McKeeman CEO, McKeeman PR I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company.  Forget the 30,000-foot vision for a minute, and get down to reality. It sounds easy.  We do this for our clients…

Crisis Communications = Mental Fatigue

By Brian Chandler, Commonwealth PR I remember this client’s crisis like it was yesterday. We were in the middle of a meeting at their office when the CEO was immediately ushered out of the room with no explanation. A few minutes later, I was also summoned out of the room, leaving everyone confused and unsure…

CSI Meets PR at Kansas City Conference

by Amy Kossoff Smith Write Ideas, Inc. @WriteIdeasPR This year’s PRConsultants Group Conference rallied 32 PR pros from around the country in Kansas City for professional development, networking, and some CSI (Communication Strategies and Innovation) fun.  Conference Chairs Alex Greenwood, Barb Harris, and Sharon Kreher, along with a committee*, planned 2+ jam packed days of…

Those Difficult Client Conversations

By Sharon Kreher, teamworks communication management I admit it.  I don’t particularly enjoy confrontations, whether it’s in my personal or business relationships.  As a result, my business partner and I have worked over the years to find ways to make budget, work scope, and expectation kinds of conversations direct and upfront at the start of…

Social Enterprises – A Revolution in the Non-Profit World

      By Dawn Stranne PRConsultants Group, San Francisco Bay Area Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too!  Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event…

How to Cut the Mustard When a Promotion Turns into Controversy

By Caroline Witherspoon, Becker Communications, Inc. In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years.  Our Hawaii-based agency, Becker Communications, Inc., was tasked with developing and implementing a…

Persistence Pays Off

By Kelly J. Davis, APR Davis Public Relations and Marketing In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we find our greatest…

Two San Antonio Runners Launch “Street 2 Feet” for the Homeless

By Kay F. Floyd, APR The American Idol judges repeatedly tell their young contestants, “Take the song and make it your own.” That good advice can be applied to community service projects and fund raising events. Megan Cullip of San Antonio delivered breakfast tacos to the homeless on Christmas Eve in 2008, and said to…