Category Archives: Case Studies

Making a Difference with Media Relations

By Hope Brown, APR Principal, PublicCity PR   If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume.   That said, even a “grown-up PR…

Reporter Appreciation

By Melinda Kruyer, Kruyer & Associates The recent losses of David Carr, New York Times, and Bob Simon, CBS News, juxtaposed to the fall of Brian Williams, NBC News, got me thinking about the reporters in my world and how much I value them as collaborators and respect them as professionals. Here is an example….

Lights, Camera, Action in Media Relations

By Natalie Ghidotti, APR It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer. Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think…

If you want a good PR person, hire a soccer player

By Margaret Nathan, Partner at Strategic Communication, Inc. In a recent article in The New York Times, the great David Brooks wrote an article about the difference between baseball and soccer. He posed the question: Is life more like baseball, or is it more like soccer? He then went on to quote, “as Simon Critchley…

Landing National Media Without Being the Center of Attention

By Solveig Raftery, The Firm Public Relations and Marketing When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick. The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of…

The PR Advice I Never Thought I’d Give

By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation….

Be the “un”

By Kim McKeeman CEO, McKeeman PR I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company.  Forget the 30,000-foot vision for a minute, and get down to reality. It sounds easy.  We do this for our clients…

Prepare Now for Social Media Opportunities

By Deb Trivitt, President, Trivitt Public Relations Omaha Gives 2013 was a recent opportunity for Omaha non-profits to raise money via a social media campaign orchestrated by the Omaha Community Foundation. This one day fundraiser (yep, just 24 hours) was hugely successful for some agencies and woefully disastrous for others.   I have two nonprofit clients. …

Shiny objects and made-up comments fuel PR controversy

This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy. By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations It certainly seems like common sense, and basic ethics, to avoid making up names and  posting rash and inflammatory comments on your client’s digital…

Nonprofit PR – You Can’t Afford Not To

By Barb Harris & Sharon Kreher, teamworks communication management There’s always been an appropriate tension between what nonprofit agencies spend on their mission and what they spend on administration. And certainly, that’s a ratio one should consider in evaluating the effectiveness and efficiency of a charity. But, the tendency to adhere too rigidly to the…