Category Archives: Case Studies

It’s Not the Mistake, but the Cover-Up that Counts

I love teachers.  Anyone who follows me on Facebook knows my daughter teaches music.  She, and most of her colleagues do a great job. But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald.  So, I’m taking this opportunity to remind my clients,…

Crisis Communications = Mental Fatigue

By Brian Chandler, Commonwealth PR I remember this client’s crisis like it was yesterday. We were in the middle of a meeting at their office when the CEO was immediately ushered out of the room with no explanation. A few minutes later, I was also summoned out of the room, leaving everyone confused and unsure…

Super Bowl 2013 – The Good, the Brave, the Blackout

by Amy Kossoff Smith Write Ideas, Inc. @WriteIdeasPR Couldn’t resist a quick piece on the logistics and marketing angles of Super Bowl 2013.  With brothers coaching opposing teams (wow!); the Ravens in the game (I’m D.C./Baltimore-based); Beyonce singing live after the Inauguration Star Spangled Banner question (btw – who really cares as long as it…

Lions and tigers and ligers, oh my!

By Julie Dennehy, Dennehy Public Relations This fall, my professional career went backwards… in time, to the 16th century. I found myself in the position of royal publicist for King Richard’s Faire. Celebrating its 31st season in a magical “Carvershire” (Carver, Mass.), this eight-week Renaissance Festival has its two leather boot-clad feet firmly planted in…

What’s the Point of Occupy Wall Street?

Thanks to Susan Hart, Hart PR, for sharing this post from her PR blog, EveryDayPR.net. When discussing a work project, a business mentor used to constantly ask me, “what’s the message?”  The same question applies to Occupy Wall Street, a headline-garnering, fast-spreading movement taking place in cities around the country. Even watching the local news…

“Checkbook Journalism” From a PR Pro’s Perspective

By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily…

Discount Designer Clothes: Definitely PR Genius

By Amy Kossoff Smith, President, Write Ideas, Inc. Despite – or because of – this recession, there’s still clearly a hearty appetite for designer duds at discount prices.  Target‘s recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts.  Even though their website crashed from…

To Groupon? Or Not to Groupon?

By Lisa Rhodes, Rhodes Morell Communications, CT Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world.  Their proliferation – on the national level as well as on the micro level…

Media Training – Yes, you need it!

By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on an issue.  As PR…

Time and Tide Wait for No PR Man

by Alex Greenwood Principal AlexanderG Public Relations Kansas City, MO On an early Monday evening I sat in my front yard, admiring my freshly cut grass and grousing about the growing list of work I needed to do on my aging house. My cell phone rang–it was PainePR in NYC asking if I could go…