Category Archives: Case Studies

What’s the Point of Occupy Wall Street?

Thanks to Susan Hart, Hart PR, for sharing this post from her PR blog, EveryDayPR.net. When discussing a work project, a business mentor used to constantly ask me, “what’s the message?”  The same question applies to Occupy Wall Street, a headline-garnering, fast-spreading movement taking place in cities around the country. Even watching the local news…

“Checkbook Journalism” From a PR Pro’s Perspective

By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily…

Discount Designer Clothes: Definitely PR Genius

By Amy Kossoff Smith, President, Write Ideas, Inc. Despite – or because of – this recession, there’s still clearly a hearty appetite for designer duds at discount prices.  Target‘s recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts.  Even though their website crashed from…

To Groupon? Or Not to Groupon?

By Lisa Rhodes, Rhodes Morell Communications, CT Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world.  Their proliferation – on the national level as well as on the micro level…

Media Training – Yes, you need it!

By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on an issue.  As PR…

Time and Tide Wait for No PR Man

by Alex Greenwood Principal AlexanderG Public Relations Kansas City, MO On an early Monday evening I sat in my front yard, admiring my freshly cut grass and grousing about the growing list of work I needed to do on my aging house. My cell phone rang–it was PainePR in NYC asking if I could go…

Social Enterprises – A Revolution in the Non-Profit World

      By Dawn Stranne PRConsultants Group, San Francisco Bay Area Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too!  Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event…

A Sweet PR Problem?

As they say, you can put lipstick on a pig, but it’s still unhealthy, delicious bacon.

Can One Person Make a Difference?

Photo of Michel Helsel By Sharon Kreher, TeamworksPR Can one person really make a difference?  Absolutely – and Michele Helsel is proof positive. A St. Louis metropolitan area resident, Michele works for Kimball Office, a company that helped sponsor an online campaign to raise greater awareness for childhood hunger in America. One in six U.S….

How to Cut the Mustard When a Promotion Turns into Controversy

By Caroline Witherspoon, Becker Communications, Inc. In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years.  Our Hawaii-based agency, Becker Communications, Inc., was tasked with developing and implementing a…