Author Archives: prcgpowerlines

Social Media: Who? What? When? Where? Why?

By Sharon Kreher, Partner, teamworksPR When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad…

Common Grammar Errors To Avoid

Provided by Toni Antonetti, President PR Chicago and former President, PRConsultants Group Don’t ruin your clever blog post with an attack of bad grammar. This infographic from Grammar Check provides a quick view of the 10 most common errors: An infographic by GrammarCheck

PRConsultants Group Made Some Magic in Orlando

By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service,…

Come on, Can’t You Be Original?

By Marisa Vallbona, APR, Fellow PRSA, president of CIM Incorporated, This blog post originally appeared in PRSAY, a blog published by the Public Relations Society of America. Have you ever encountered a colleague or acquaintance you never thought was particularly bright and suddenly they’re churning out thought leadership pieces that position them as industry gurus?…

Even When It’s Global, It’s Local

PR for Non-Profits Aiding in Relief Efforts Halfway Around the World by Barb Harris and Sharon Kreher, teamworks communication management Typhoon Haiyan (known in the Philippines as Yolanda), slammed through several Filipino islands recently, leaving behind it mass destruction, death, and people without food, shelter and water. Government agencies and nonprofit organizations all over the…

First Annual Snark Free Day Takes Flight

By Amy Kossoff Smith, President, Write Ideas, Inc., and Founder/Editor, PRCG Powerlines, @WriteIdeasPR An idea that blossomed at last year’s National PRConsultants Group Conference takes flight today.  Snark Free Day, already generating national attention, has an ambitious goal:  to eliminate negativity, cynicism and #snark in person and online.  This group of national PR pro’s has…

The Snark Free Day Challenge – Can you do it?

By Melanie McCraney, Founder of McCraney Communications Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea – easy and even fun.  A day devoted to eliminating rude, harsh or sinister sarcasm.  Do you have what it takes?  Who’s not up for that?  Piece of cake, count me…

The PR Advice I Never Thought I’d Give

By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation….

Be the “un”

By Kim McKeeman CEO, McKeeman PR I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company.  Forget the 30,000-foot vision for a minute, and get down to reality. It sounds easy.  We do this for our clients…

Prepare Now for Social Media Opportunities

By Deb Trivitt, President, Trivitt Public Relations Omaha Gives 2013 was a recent opportunity for Omaha non-profits to raise money via a social media campaign orchestrated by the Omaha Community Foundation. This one day fundraiser (yep, just 24 hours) was hugely successful for some agencies and woefully disastrous for others.   I have two nonprofit clients. …