Author Archives: prcgpowerlines

Snark Free Day Returns (Let the retorts begin)

By Felicia Knight, President, The Knight Canney Group When PRConsultants Group, a national consortium of public relations and communications professionals launched the first annual Snark Free Day last year, the response from some quarters was predictable—even funny. Turns out, some people are just too damned cool to lose the snark, if only for 24 hours….

If you want a good PR person, hire a soccer player

By Margaret Nathan, Partner at Strategic Communication, Inc. In a recent article in The New York Times, the great David Brooks wrote an article about the difference between baseball and soccer. He posed the question: Is life more like baseball, or is it more like soccer? He then went on to quote, “as Simon Critchley…

Landing National Media Without Being the Center of Attention

By Solveig Raftery, The Firm Public Relations and Marketing When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick. The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of…

Choose the “Right” Charitable Nonprofit

By Tom Garrity, President of  The Garrity Group Previously, we’ve discussed what nonprofits can do to increase their relevance before their target audiences. Today, we’ll tackle some thoughts on things that corporate leaders should consider when identifying ways to contribute time and resources for a nonprofit or community issue: Look at existing resources – How…

Social Media: Who? What? When? Where? Why?

By Sharon Kreher, Partner, teamworksPR When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad…

Common Grammar Errors To Avoid

Provided by Toni Antonetti, President PR Chicago and former President, PRConsultants Group Don’t ruin your clever blog post with an attack of bad grammar. This infographic from Grammar Check provides a quick view of the 10 most common errors: An infographic by GrammarCheck

PRConsultants Group Made Some Magic in Orlando

By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service,…

Come on, Can’t You Be Original?

By Marisa Vallbona, APR, Fellow PRSA, president of CIM Incorporated, This blog post originally appeared in PRSAY, a blog published by the Public Relations Society of America. Have you ever encountered a colleague or acquaintance you never thought was particularly bright and suddenly they’re churning out thought leadership pieces that position them as industry gurus?…

Even When It’s Global, It’s Local

PR for Non-Profits Aiding in Relief Efforts Halfway Around the World by Barb Harris and Sharon Kreher, teamworks communication management Typhoon Haiyan (known in the Philippines as Yolanda), slammed through several Filipino islands recently, leaving behind it mass destruction, death, and people without food, shelter and water. Government agencies and nonprofit organizations all over the…

First Annual Snark Free Day Takes Flight

By Amy Kossoff Smith, President, Write Ideas, Inc., and Founder/Editor, PRCG Powerlines, @WriteIdeasPR An idea that blossomed at last year’s National PRConsultants Group Conference takes flight today.  Snark Free Day, already generating national attention, has an ambitious goal:  to eliminate negativity, cynicism and #snark in person and online.  This group of national PR pro’s has…