What to write? Hmm.

By Alex Greenwood * AlexGPR * Kansas City, MO

The folks at Men with Pens say that you should ditch your regular blogging schedule. Hmm…contrarian they may be…but does it make sense? Here’s an excerpt:

Here’s what the rules told us to do: Blog according to a schedule, and you’d be conveying that your blog was reliable, dependable and consistent… like a grocery store with set business hours you knew by heart. You could go in and get bananas because you knew the store would be open. And you knew when it would be closed, too. (Everyone needs sleep, after all.)

Warm fuzzies for everyone. Let’s give a round of applause, shall we? You’ve stuck to your schedule and your readers nod in approval. What a nice, reliable person you are.

But that’s where the benefits stop. In fact, if you stick to your consistent blogging schedule religiously, come hell or high water, you’ll soon fine the warm fuzzies fading away. You may even damage your readership relations, wreck your ability to collect comments, destroy your open rate on hot new posts and generally make your blog a boring mecca of take-it-for-granted production.

via–Why You Should Ditch Your Blogging Schedule | Men with Pens.

Even myself, a preacher from the Church of the Regular Blog Post have fallen off the wagon of late. Too much client work, a whole lot of life happening and perhaps even a little mental exhaustion has slowed me down. Perhaps the Men with Pens have a point. Or is it heresy?

I feel that two or three posts a week for an established blog (our AlexanderG Whiz PR Blog gets get about 34,000 hits a year–not immense, but not too shabby) is good. If you’re new to blogging you have to establish yourself, so of course you’ll want to do four or five posts a week. But when you hit that magic number–when you feel you have a set audience and that your blog is being “crawled” by the search engines–perhaps then you can throttle back. It’s worth considering.

What do you think? Leave a comment–or a link to your blog post about this subject.